The reasons behind the choice of media in a successful promotional campaign Essay Example

The reasons behind the choice of media in a successful promotional campaign Essay There are many different forms of media choices starting from television, online e.g. YouTube going viral, social media such as Twitter and Facebook. You will need a target audience, target market such as what is the age market you are aiming for where are you going to advertise for example if you are aiming for the senior market you could probably advertising during coronation street. Where as if it was teenage market the best marketing place for that would be social media such as Facebook and Twitter. In this assignment I am going to look at one promotional campaign for the Tween market: The tweens have a big influence on their parents spending. They have pester power which means that they force their parents to buy things they want. 25 million kids, between the ages of 8 and14, form the most powerful consumer group since the baby boom. Twenty million strong nationwide, tweens and kids ages 8 to 14 now flex $43 billion worth of annual spending power. The young consumers receive an average weekly allowance of $12 each, up from only $5 in 2009. The tweens preferred media are marketing in school, viral marketing through TV, product placement, DVDs, video games and IPod. We will write a custom essay sample on The reasons behind the choice of media in a successful promotional campaign specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The reasons behind the choice of media in a successful promotional campaign specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The reasons behind the choice of media in a successful promotional campaign specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Calculations vary according to the assorted ways tweens are defined (some say theyre 9 to 12, others 10 to 12), but one estimate has kids aged 8 to 12 spending $30 billion of their own money annually and influencing another $150 billion of their parents’ spending. Its little wonder that marketers are paying so much attention to them, devoting an estimated $17 billion a year. This all-new 2013 edition of Tween Sensibility, Spending and Influence is your guide to the complex, lucrative tween market. This comprehensive report: 1. Provides critical insight into tween lifestyles so you can develop advertising and marketing campaigns that take advantage of their media habits, play patterns, back-to-school shopping, and more. 2. Demonstrates strategies for targeting your marketing to both child and parent. 3. Delivers the data you need about tweens social media use, video viewing habits, and apps preferences. 4. Guides you to who tweens influence and who influences tweens. Tweens are 21 million strong, spend an estimated $30 billion annually, and influence $150 billion of their parents spending. One-click shopping is the standard in their lives. Google answers their questions, homework and otherwise. And the iPhone has been in existence for at least half of their lives. Tween Sensibility, Spending And Influence reveals: 1. How much spending money tweens have and how and where they spend it 2. When to address tweens as children and when to communicate with them in a more adult-like fashion 3. What tweens do with their time, online and off? I have decided to Disneyland as a service for the tween market; Disneyland: Disney Channel, the leader in television for kids and families, launches a branding campaign highlighting the networks original programming. Targeted to U.S. tweens, a key demographic made up of kids ages nine to fourteen, the $10 million-plus campaign launches at the end of August, and will initially be supported through two 30-second television spots. This campaign is designed to inform kids that Disney Channel is a destination for tween-oriented original programming. We want the take-away for tweens to be that Disney Channel is the place to go for unexpected original entertainment, said Eleo Hensleigh, executive vice president, marketing, Disney/ABC Cable Networks. Kids 9-14 will appreciate the humor of the spots, each with an unexpected twist. In the first spot, Gotta Go, a 14 year-old boy urgently runs home just in timeto watch Disney Channel. In the second spot, Scare, three kids escape the horror of their house and run next door just in timeto find a TV thats working so they can keep watching Disney Channel. The spots will run on a variety of broadcast and cable networks. Teenagers are more worried how they look and how much money they have. They would use social media such as Facebook and Twitter. They would attract teenagers by social media. Disney would use different media such as TV or Internet and Viral marketing because they know that the tweens will watch TV some point of the day. They would use product placement so that when tweens watch a programme or a film there will be product placement in it. They will also market in school so that the tweens are more aware of their products. Disney theme parks, including the water parks, are fun for family members of all ages, and many of the rides and attractions appeal to teenage tastes. Older teens can explore Disneys parks on their own, especially if the family is staying at an on-site hotel. At Walt Disney World in Orlando, they can move between multiple theme parks with a Park Hopper ticket and use Disneys free internal transportation system to meet up with the rest of the family at a park or restaurant or head back to the hotel.

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buy custom Emotional Stress essay Klein (2008), notes that domestic violence can also occur when a family member is under emotional stress and intentionally or unintentionally transfers this stress to other family members. Emotional causes may be due to various reasons: Anger It is a very normal thing for one to be angry. However, different people act in different ways when they are angry. Some people fight with family members while others stay away from them. Some recover from this emotional feeling while for others, this feeling lasts for days, even months. Either way, domestic violence may arise from anger. An angry person may hurl insults at family members. He may also chase them away from the home. There are incidences where anger has driven some people into killing their spouse and children. Stress Stress can drive people from abandoning their marital responsibilities. When a spouse is under stress, he cannot perform his family roles in the right way. When this happens, other family members complain. This complains may make the stressed persons condition worse, leading to a situation whereby the condition ges worse with time, finally getting out of hand. Stress may be work-related or it may emanate from overwhelming family responsibilities. Either way, it is upon all family members to express their understanding of an individuals suffering. Without this understanding, the stress condition can only get worse. Thomas (1993) says that people who are under stress may direct violence towards their families as a way of attracting attention to their problems. When no family member seems to take notice, the situation gets worse with time, finally ending in the disintegration of the family. Jealousy When parents treat their children unequally, those who are discriminated against may complain. The complaints may lead to violence when no one heeds them. Fights among children often arise because of unfair distribution of resources. Some children may be given access to all the educational and emotional resources while other children get none. It is difficult for the children who are treated in this manner to sit back and watch this happen. Poverty Poverty in the family may drive everyone into a feeling of helplessness. According to UNICEF (2006), poverty is the leading cause of domestic violence in most poor countries. Unemployment, high costs of living and general impoverishment easily drives family members into being susceptible to violence. For some people, violence is a good way of shifting emotional attention from the existing problems. When poverty reigns, there are high chances that conflicts relating to matters of resource distribution will arise. Media The media remains a very influential force in all facets of our societies. The family may be depicted in movies as a flawless institution that is glamorous all the time. This is very far from the truth. Unfortunately, people do not understand this, something that makes them try to act out what they see on TV in their own family settings. When things do not work out their way, this may lead to emotional turmoil that fuels domestic violence. Additionally, children who have been brought up in an environment where they watch violent movies all the time end up becoming adults who are emotionally immature. They become violent for no apparent reason since they think that life should be all about violence. Buy custom Emotional Stress essay

Can foreign policy be both 'ethical' and Realist or Discuss the Essay

Can foreign policy be both 'ethical' and Realist or Discuss the similarities and differences between the League of Nation - Essay Example 19). The United Nations Charter was approved in 1945. The League of Nations was formed in 1919 following the world I. It was discredited because of its failure to prevent future wars and conflicts after the lessons from the World War I. The league had failed to prevent the Second World War that realised massive casualty of soldiers and civilians (Jansson, 2012, p. 20). The United Nations The United Nations is an integrated network of international agreements, conventions and organisations that were formulated by United Nations. The UN was shaped in 1945 following the World War II. The UN system comprises of five organs, â€Å"the UN Security Council, The UN General Assembly, the UN economic and social council, the trusteeship council, the International court of Justice and the UN secretariat† (Jansson, 2012, p. 17). The five permanent members in the council include USA, China, Britain, France and the Soviet Union (Jansson, 2012, p. 17). The League of Nations (LoN) The League o f Nations was formed in 1919. It comprises of three organs that include the Assembly, the Council and the secretariat. Its goal was to oversee world peace by preventing the occurrence of wars (Jansson, 2012, p. 17). Similarities According to Gareau (2002, p. 44), the UN and the League had been founded after appalling world wars. They were both peace structures that aimed at realising permanent solutions for wars. The UN and the LoN were structured around large assemblies and small councils. The council members were mandated to use their collective effort to avert aggression. The councils averted the underlying differences between nations through dialogue and rationality (Gareau, 2002, p. 46). Pierce (2007, p. 12) contends that both UN and LoN promoted rational avenues such as courts, reconciliation and arbitration to thwart the likelihood of war between nations. Both international organs had permanent secretariats that were served by international civil servants. The civil servants did not answer to their national governments. Therefore, averting conflicts was the major goals of LoN and the UN because they were charged with the responsibility of maintaining overall international peace and security. Both organisations have historically relied on peaceful strategies for solutions to international disputes and have requested for punitive measures such as sanctions to the aggressor nations (Pierce, 2007, p. 22). In the LoN, the big powers exercised their influence in shaping its policies. Similarly, in the UN, the big powers of USA, Russia, Britain, China and France played a crucial role of directing the calendar activities (Daniel, 2008, p.30). Similarly, both are deliberate associations of sovereign states established to enhance cooperation among the members on specific political, fiscal and social arenas (Conforti, 2005, p. 34) They are both endowed with similar organisational appendages that include an assembly, council, fiscal and social bodies, trustee commi ttees, court and secretariat. In most instances, these organs were authorised to recommend rather than command (Page & Sonnenburg, 2003, p. 39). Both organisations relied on an assembly with universal membership where members enjoy equality of voting rights. They also instituted a council consisting of major super powers as members and a secretariat that is permanent and international in character. A secretary-general heads

Project 1 Assignment Example | Topics and Well Written Essays - 1000 words

Project 1 - Assignment Example Andersen served as the company’s auditor and he consequently issued an auditor’s report that stated that all-financial statements had been presented fairly with respect to all materials and in accordance to the GAAP. Duncan was the global engagement partner for the Enron’s audits. He held such responsibilities as determining whether an unqualified opinion should be issued within the report of the auditor. The main official responsibility of Duncan was to ensure that all auditors’ reports about the financial statements were relevant and true before he could sign them. Duncan held full responsibility on the approval for all business documents and financial statements and the Enron’s annual reports on the forms 10-k that had been filed with the commission for years 1998 to 200 consecutively. In addition, Duncan was supposed to design and implement auditing procedures that were adequate in addressing the total risks essential in the Enron engagement. He was supposed to perform tests and other procedures to obtain competent and sufficient evident matter. He was supposed to properly supervise the audits for Enron (Markham & Jerry 92). Duncan was responsible for determining whether the unqualified opinions were supposed to be issued within the auditor’s report. For the ended years, however, Duncan did not perform his duty in due diligence. He was not careful to note that the auditor’s reports he had signed on behalf of Andersen were misleading and materially false. Duncan had carelessly signed the unqualified auditor’s reports with little concern on observing their relevance. This action was alleged as being against the Securities Exchange Act of section 10 (b) as well as being against rule 10b-5. Duncan failed to ensure that the engagement team audited Enron’s prepay transactions according to the GAAS and also failed to make sure that Enron adequately disclose and presented the prepay transactions in its financial statements. With respect to the AU Section 316, with consideration of Fraud in a financial statement audit, the Anderson team identified several risk factors. Andersen identified the Fraud risk at Enron as well as the engagement team that documented that many risks were available with Enron. For instance, questioners that were prepared by the engagement team demonstrated that Enron placed emphases that were undue on meeting earnings targets. Enron also used highly destructive accounting practices. Another risk that had been identified is that Enron used uncommon year-end dealings that posed difficult substance over form enquiries. The misleading statements that Duncan had signed had some social-economic consequences of that, the financial statements were not performed with respect to GAAS and that his financial statements did not present Enron’s outcomes of operations, their financial position, cash flows and changes in the equity with respect to the GAAP. This acti on demonstrated Duncan recklessness that is a social problem associated with the Enron. Much of the Enron’s quarterly earnings were ascribed to unrealized achievements in its merchant energy portfolio as well as in various technology investments (Markham & Jerry 86). Part II- related party transactions A related party transaction can be explained as a business arrangement or deal between two parties joined by a certain relationship prior to the arrangement or the deal. A business transaction between a corporation and

Private Funds Essay Example for Free

Private Funds Essay The human service agency in reference is the Family Service Working Connections. Basically, the agency in involved in giving resolutions for some social concerns through assisting families and individuals to stabilize their lives and become a part of structuring an ideal community. The organization does not merely resolve actual problems but on an active procedure of strengthening the capability of each individuals to become worthy citizens of the society.   Ã‚  Ã‚  Ã‚   The basic programs that FSW implements are geared towards the promotion of family values which they believe is the core foundation of social work. Some of the major programs of the agency are family financial budget counseling, rescuing women from abusive family members and assisting the elderly to get a home refuge where they can become contributing individuals. The special functions of the agency directly correspond to the total welfare of community members.   Ã‚  Ã‚  Ã‚   Since FSW is privately funded, it would be important to identify where its budget allowances come from. A huge amount of its fund allocation comes from government grants comprising at least 46% of its 2004-2005 revenue (Family Service Working). This is followed by Program Fees while private fund raising and investments also contribute to the yearly budget of the agency.   Ã‚  Ã‚  Ã‚   In order for the organization to continue to fund its social programs, what the administrators can do is to stabilize its relationship with government agencies. This can strengthen an approach of receiving further allocation funds in long term services. Moreover, other privately run social departments will be able to identify FSW’s objective in promoting social help. The agency can also consider higher investment allocation in order to secure at least a continuous residual income for the parties they serve. References Family Service Working. N.D. About FSW. FSW Connections. Retrieved January 28, 2008 from http://www.fswinc.org/FSW2005Financials.pdf.

Race and the Death Penalty Essays -- Capital Punishment Race African-A

The death penalty is one of the most controversial issues on American soil. Blacks are more likely to face the death penalty than whites in the commission of identical crimes(CNN, 2014). The history of capital punishment dates back to the days before Christ. The Old Testament adage 'an eye for an eye, and a tooth for a tooth,' has survived throughout the ages despite the New Testament's rendition of 'thou shall not kill'. Today's American victims endure a more demure of style of cruel and unusual punishment; death by lethal injection has replaced the barbaric traditions of the past. Statistics prove that for many years the death penalty has fallen disproportionately on racial minorities in the United States. For example, since 1930 nearly 90% of those executed for the crime of rape in this country were African-Americans, and currently, about 50% of those on the nation's death rows are from minority populations representing only 20% of this country's population. Nearly 40% of those executed since 1976 have been black, even though blacks constitute only 12% of the population. And in almost every death penalty case, the race of the victim is white. Of the 229 executions that have occurred since the death penalty was reinstated, only one has involved a white defendant for the murder of a black person (Race and the Death Penalty, 2003). Does this mean that minorities are inherently criminals, or is there an undercurrent of racial segregation affecting the views of the majority in our society? T.V. shows, such as Cops, often depict persons of color as the criminal ele ment, reinforcing the myth that minorities are to be feared. Blacks are sentenced to jail and the death penalty more often that any other minority in America. As the national inmate population has increased in recent decades, the impact of these changes on minority communities has been particularly dramatic. Two-thirds of the people in prison are now racial and ethnic minorities, and for black males in their twenties, one in every eight is in prison or jail on any given day. Moreover, black males born today have a one in three chance of going to prison during their lifetime, compared to a one in seventeen chance for white males. These trends have been exacerbated by the impact of the "war on drugs," with three-fourths of all drug offenders being persons of color, far out of proportion to thei... ...people and it should be abolished. References Author Unknown (2015) Race and the Death Penalty, ACLU. Web. 28 Nov. 2015. https://www.aclu.org/race-and-death-penalty Author Unknown (1994, March) Racial Disparities in Federal Death Penalty Prosecutions 1988-1994 [Online], Available: http://www.deathpenaltyinfo.org/article. Beal, F. (2004, October) Criminal Justice Racism Verified in Recent Studies, Available: www.blackradicalcongress.org/ comm/chronicles Fessenden, Ford. 2000. Deadly Statistics: A Survey of Crime and Punishment. The New York Times September 22, 2000. Available: www.nytimes.com Goertzel, T. (2004, July) Capital Punishment and Homicide: Sociological Realities and Econometric Illusions, Available: http://www.deathpenaltyinfo.org/article. Kalogeras, S., & Mauer, M. (2004, May) The Sentencing Project: Racial Disparities in the Criminal Justice System, Available: http://www.sentencingproject.org/ Rovella, D. (1998, June 8) Race Pervades Death Penalty, Available: www.picard.tnstate.edu/~cmcginnis/RacePervadesDeathPenalty.htm Staff, CNN. "Death Penalty Facts That May Surprise You." CNN. Cable News Network, 8 Sept. 2014. Web. 28 Nov. 2015.

Effect of Part Time Work Among Student Essay

In today’s world, just as almost all individuals who are obligated to meet their own needs have to find a well-paid job, a myriad of students also fell obliged to work in order to afford their educational expenses because of their economical conditions. In this regard, there are a lot of positive or negative effects of this case in terms of gaining a sense of responsibility and academic failure. To begin with gaining a sense of responsibility, it is a well-known fact that having a job is a contributory factor in gaining a sense of responsibility. A job enables people to determine their prioritites and show respect to business ethics. Students who have a job could learn numerous useful knowledge on how to organize their time properly. Moreover, they would understand how to combat social and economical problems in their lives. Eventually, should you work and study at the same time,you need to be disciplined and self organized person. On the orher hand, academic failure can be regarded as the negative aspects of having a part time job. Ä °t is quite likely that students who are forced to work and study at the same time may not allocate sufficient amount of time to their studies. Due to this, although individuals in question show great determination to study,they may not pass their exams and they may fail in their studies. All in all, whilst gaining a sense of responsibility is the favorable aspects of having a part time job, academic failure can be regarded as the unfavorable outcomes of this. In this sense, in my opinion, positive aspects outweigh the negative aspects.